Project Description

The Problem: The logo and branding materials were not unique, the client wanted to make a splash with a symbolic new logo and brand materials to match!

Branding Discovery

Performed a full competitor research with the branding team to identify what other companies were doing correctly to engage customers while pointing out anything we could do to stand out to create a more identifiable brand in the space.

After brainstorming main goals that the new branding needed to accomplish I presented 5 versions of the logo to the stakeholders. We decided to refine two and then share with a larger part of the team for an informed silent vote. After this voting session it was clear which option would work best for the company.

Website Discovery

Since this was a redesign for a Website Design Agency, it was important to showcase what the team had created and to provide a space to provide creative layouts and color schemes to match the vibrant business.

We decided to craft all original icons for the website to help create a unique style to compliment the great design work displayed by the agency!