Tools Used:
Wordpress, Figma, PHP, Bitbucket, CSS, Javascript
The Challenge
Symmetri, a high-performance digital marketing agency, had an outdated website that failed to reflect its standing as an industry leader. The platform suffered from clunky navigation, poor mobile usability, and a rigid, inefficient framework for managing and displaying client case studies.
The Process
Lead a full WordPress website redesign to modernize the brand’s digital presence, build a flexible case study management system featuring clear client metrics, optimize cross-device UX, and drive prospective client engagement.
Action
Optimized Client Engagement Touchpoints: Strategic presentation of client results and interactive case study discovery paths were embedded throughout the site to seamlessly convert visitors into prospective leads.
Redesigned Modern UI/UX: Created a high-converting, mobile-responsive layout with streamlined navigation to align with Symmetri’s premium brand positioning.
Architected Custom WordPress Case Study CMS: Engineered a modular, flexible content management system, allowing internal teams to easily publish and update detailed success stories alongside highlighted KPI metrics.
Results
Drove Prospective Client Engagement: Increased average session duration by 40% and boosted case study pageviews by 65%.
Performance Improvements: Lifted mobile conversion rates by 35% while cutting page load times in half (50% performance improvement).
